East Enders is registered by the National NGO Board File No: MIA/NB/2023/11/5889 and Reg No: 7808. East Enders was launched in 2022 with a mission of Identifying, nurturing and professionalizing sports talent in Busoga region and Uganda by extension. East Enders works with communities and schools in Busoga region to recruit and train young boys and girls to play cricket and other sports. It also uses sports to address key social issues like teenage pregnancies, HIV/AIDS and education.
the different sports disciplines as a way of giving them a chance at a better future; addressing the scourge of teenage pregnancies and also in the long run address house hold and individual poverty. A partnership with Jinja Golf Club has enabled East Enders to introduce over 40 village kids to the game of Golf and Tennis. The hope is that from those kids, Jinja and the country at large will get the new tennis and Golf pros and at the same time the kids will get a chance at better education and a good life.
A partnership with Uganda Cricket Association has seen East Enders become the implementing entity of the Nile Basin Cricket Hub: basically, becoming the leading promoters of the game of cricket in the Nile basin. With that, we have been able to see cricket head to the most rural of village sin Busoga region. Kids have had a chance to play the beautiful game of cricket from mini cricket to the good ol’ Red Ball version. The Hub has already received very important assignments from Uganda Cricket Association among them is the organizing the ICC Cricket World Cup Trophy Tour of Jinja, the Schools National Boys Cricket Week and Batball X tournament.
Through those important assignments, the newly trained young talents get a chance to showcase or simply watch to learn better. In the field of boxing the Hub was the first to organized the first professional boxing match since the 1980s. The match was organized purely as a move to reawaken the spirit and interest in boxing and to interest youngsters in the region to join boxing. A lot more is in stock for the country and the region in regards to the boxing discipline.
The journey is long and winding but we believe that sports is the blue ocean opportunity for Uganda to get many of its young people out of poverty. East Enders have started making its contribution to that.
